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Romanian partner advertising business 2Performant gets Profitshare, partners with eMAG owner

.2Performant, a Romanian innovation and partner marketing answers business, introduced on Monday, September 9, at the Bucharest Stock Market, that it intends to obtain the Profitshare partner systems in Romania as well as Bulgaria from Transformation Marketing. All at once, Dante International, the owner of eMAG, will definitely come to be a shareholder in 2Performant.On September 6, 2Performant's Panel of Directors ended a preliminary contract to obtain the Profitshare.ro as well as Profitshare.bg associate systems owned by Sale Advertising And Marketing S.R.L. and also Transformation Advertising And Marketing EOOD. The arrangement summarizes the guidelines of the deal and also is actually not legally binding, according to the company push cited by Economedia.The operation includes the transmission of the Profitshare organization lines coming from Transformation Advertising and marketing S.R.L. and also Transformation Marketing EOOD (as vendors) to 2Performant (as the customer). Dante International S.A. (a large number investor of Conversion Marketing S.R.L.) are going to belong to the business transactions contract as a guarantor." Once the Profitshare deal is actually completed, our experts will certainly increase our existing ability as well as expand our client profile in both Romania as well as Bulgaria. Our experts still have a handful of important steps to accomplish, yet I am confident that the staffs associated with the purchase on both edges are going to handle to finish them successfully. Our company will introduce our post-acquisition programs after finalizing the acquisition according to the final agreement," said Dorin Boerescu, Chief Executive Officer and also Founder of 2Performant Network.The deal price is RON 4.3 million, as well as will be actually paid 55% in money and forty five% in 2Performant allotments via a capital boost.." 2Performant is actually a young as well as dynamic company with values that sound along with our team. We assume that, after the deal is finalized, the Profitshare business incorporated along with 2Performant will certainly provide greater worth to its own customers," mentioned Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that a number of actions stay to accomplish and also complete the transaction, like the prosperous finalization of the due diligence study by 2Performant.Profitshare was introduced in 2012 and currently has a collection of 250 affiliate systems (including the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Picture source: the company).